Those chosen will get $750 for a shoot on December 10th and 1-year usage for all media. Casting directors are looking to “highlight the woman who is celebrating her age. Not trying to make drastic changes – just celebrating where she is in life.”

Searching for compelling, inspirational “red carpet moment”/story that they can speak to on-camera, and should also feel comfortable talking about feeling beautiful and empowered at her current age.
A “Red Carpet Moment” is anything that made a lasting impact – big or small- on their life at age 50+
Whether it’s crossing the finish line after your first marathon at age 50+, deciding to go back to school after raising three kids, finishing your final chemo treatment, or even just getting dressed and out the door each morning. Whatever YOUR red carpet moment is, we want to hear it.
Needs to be able to provide multiple visual references that reinforce their story (pictures, home video, etc.)
Looking for “age thrivers” versus “age fighters”